Venture Architecture Leading Design for Crocs' Headquarters for the Second Time

Venture Architecture, a Denver-based firm specializing in client-centric design, announced today that the firm is serving as the architect of record to design Crocs’ next headquarters. Crocs will be moving just two miles south from its current headquarters at 13601 Via Varra in Broomfield, Colorado to 500 Eldorado Blvd, a decision driven by the company’s rapid growth over the last 19 months.  

Located within Oracle’s Broomfield campus, the 190,000-square-foot space will transform an existing building into Crocs’ “Home for Work.”  Plans for the new space will more than double Crocs’ current footprint to accommodate the company’s 450+ new team members. Renovations will emphasize the company’s culture of collaboration and openness, reflecting Crocs’ values of democracy, comfort, and simplicity.  

The design inspiration seeks to maximize opportunities for the Crocs team to collaborate, gather, and team build in the social hubs of the building, including the lounge, huddle spaces, and coffee counters. These features come together to compose a natural flow throughout the space that connects teams across departments, aligning with Crocs’ spirit of partnership. 

“Venture Architecture is proud to be partnering with Crocs on their second headquarters project,” said Martin Goldstein, principal at Venture Architecture, “Like Crocs’ approach to the design of their footwear, our goal for the space is bring comfort and approachability to the team’s workspace, reflective of their ‘come as you are’ culture.” 

The windows and three-story atrium ensure that every employee has equal access to daylight, an essential component for creating openness and comfort in the space. This prioritization of simplicity and comfort in the new headquarters realizes Crocs’ “come as you are” culture. 

Renovations began early last summer and are expected to be completed in the summer of 2023.