The tech industry is known for its progressive workplace design that helps attract and retain employees in today’s competitive job market. The amenity-rich, open-concept office designs tech companies seem to favor are believed to foster innovation, creativity, productivity and collaboration — qualities any company, technology or otherwise, would want to encourage in their employees.

But it is important to understand a company’s culture and how its employees work together before jumping into the design of its office space. That understanding is key to creating workspace that promotes innovation and productivity, and that is where firms like Venture Architecture come in.

The Denver-based company specializes in discovery-focused design and delivery, and its portfolio includes projects from new corporate headquarters and tenant improvement office spaces to mixed and adaptive reuse, multifamily and education.

Bisnow sat down with Venture Architecture Principal Architect Martin Goldstein to get his take on how to effectively design office space that will keep employees engaged and eager to show up for work each day.

Bisnow: How do you think about designing an office that a tech firm may be as likely to occupy as a more traditional tenant?

Goldstein: We always try to think about flexibility. We like to design spaces that have multiple purposes. If a tech company switches their approach, there has to be flexibility. We focus more on what do they need now, and what are they likely to need in the future.

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